FYKAA CAAN

Working With High Profile Celebrities in Media, Fashion and Marketing

iconic | fashion | class | couture | style

ABOUT FYKAA CAAN

Fykaa Caan Specialist Area includes Celebrity Culture, Media, Branding, Fashion and Consumer Behaviour.

  • BA Marketing & MA Marketing and Management
  • PhD Research on the Impact of Celebrity Innovations and Fashions on Consumer Behaviour
  • Senior Celebrity Researcher in International Fashion Media Marketing
  • Researcher and Writer
  • Media Trainer
  • Senior Celebrity Researcher at Epega Media
  • International Communications and Business Manager
  • Head of Epega Media Dubai
  • Lifestyle and Social Affairs Editor @ Hollywood London Magazine
  • Academic Presentations
  • International conferences
  • Research Group Membership – GAMBI Global Advances in Marketing Branding & Innovation

Fykaa Caan -

Received her MA in Marketing and Management for Designers and is currently doing a PhD, which looks at celebrities that endorse and analyses the fashion celebrity. The study pays particular focus at how celebrities influence fashion and their trends are diffused to consumers, resulting in them imitating their fashions. The research contains a case analysis of human brands as celebrities in fashion, such as David Beckham, Madonna and Run DMC (their impact on fashion, urban streetwear and hip-hop style) have been used to support development. Prior to her graduate degrees, she has worked in advertising and fashion (specialising in menswear and high-end suits).

From her experience in working in the media world first hand she says “The celebrity has pervaded international development causing much debate and diverse responses. It is for these reasons that celebrity and fashion are a central focus of my writing, research, public relations, branding and media communications”.

Find out more about me.

Celebrity Marketing Consultant

Celebrities are human brands which present a familiar face and are one of the fastest and easiest ways for companies to create brand associations in the minds of consumers. When a widely loved celebrity endorses a product, that product gains immediate credibility. Fykaa’s interest lies in why we do this? and what impact this has on fashion consumer behaviours?

Fykaa’s role as international communications manager at Epega Media entails working on bespoke projects where she profiles celebrities and brands. They have a client base which includes various celebrities and oversee public image, manage media relations of celebrity clients which include famous actors, film, TV, music, comedy, the arts, fashion, business, sport stars, authors and academics.

Please contact us if you require any further information on celebrities for:

  • Personal Appearances I Film Premieres and Red Carpet Events I Guest and Presenters for Award Ceremonies
  • Guest and presenters for award ceremonies, launch events TV shows, film festivals, opening nights
  • Fykaa Caan is available for speaking arrangements, corporate business, charity events, product endorsements and branding consultancy.

EPEGA MEDIA CLIENT PORTFOLIO AND PROJECTS HAVE INCLUDED:

MTV Europe
GQ magazine US / GQ Awards UK
EMI Music
Sony Music

Turner Broadcasting's channels CNN
TCM and the Cartoon Network
Poverty Row Productions
Luxury Channel

EPEGA MEDIA PROUDLY PRESENTS WORK INCLUDING PR CAMPAIGNS WITH:

Academy Award winner Jamie Foxx
Freemantle Media Enterprises
X Factor, American Idol
David Gandy
Luke Evans

Versace
Universal Music
EastEnders Actors
Donal Macintyre
UNICEF

THE EPEGA PORTFOLIO INCLUDES WORK WITH:

George Michael
Mariah Carey
Donatella Versace/ the House of Versace
Tommy Hilfiger
Gerard Butler Hugo Boss Alicia Vikander

Michael Fassbender
Matt Dillon
Patrick Dempsey
Lenny Kravitz
Charley Palmer Rothwell

Fykaa Caan

From her experience in working in the media world first hand, she says...

"The celebrity has pervaded international development causing much debate and diverse responses. It is for these reasons that the celebrity and fashion are a central focus of my writing and research".

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